founded in 2022, the sober savage squad was formed due to the unfortunate fact that too many people delay changing their relationship with alcohol due to the stigma of it being ‘not fun’. founder cat adduci, along with a complete tribe of individuals and businesses offering support and guidance, came together to create something that would showcase the fun parts of going 0 proof, spread awareness, assist those in need, and inspire younger generations to prioritize learning about addiction and mental health - all through the shock and awe of wild entertainment.